RPAGF Chapter 4: Build Your Own Brand and Become a Leader of the Times
Chapter 4: Build Your Own Brand and Become a Leader of the Times
In the company's conference room.
There were fewer than 20 people present in the entire conference room.
These people constitute the current core team of the company, which consists of four departments: administration, finance, business, and sales, with only 4-5 people in each department.
The administration department is also responsible for personnel and logistics.
"This meeting is being held temporarily to announce something, which will take up everyone's work time."
"This is my nephew, and also General Manager Li's son, named Li Jiagang."
"From now on, this company will be handed over to him to manage, and I will also be completely withdrawing. I hope everyone will do their best to assist the new boss in the coming period."
"Slap slap slap!!!!"
The conference room erupted in applause, welcoming the new and old bosses.
"Jiagang, why don't you say a few words?"
Li Jiagang did not refuse. He glanced at everyone before slowly saying, "I am not yet clear enough about all the company's businesses, so I don't have much to say. In a few days, after I am familiar with all the company's businesses, I will hold another meeting to discuss the company's future development with everyone."
"Alright, in that case, let's adjourn the meeting."
The meeting started quickly and ended quickly.
It was called a meeting, but in reality, Li Yongsen just wanted everyone in the company to know that the company would be fully managed by Li Jiagang in the future.
Li Yongsen then led Li Jiagang into the office, where a member of the company's management team and the financial director were also present.
"Director Liu, please bring over the company's financial statements," Li Yongsen instructed the finance director.
"Yes, Chairman."
Shortly after, the company's financial statements were brought over.
"Jiagang, your father and I have never dealt with banks for this company, so there are no debts. You can take it over with peace of mind."
"In addition, there is more than 800,000 yuan in working capital in the account. You must control this money well and not use it all at once. You should reserve it for unforeseen circumstances."
"Uncle, I know."
"In addition, the company has a few transactions that have not yet been completed. Once these transactions are completed, they will increase the company's working capital by about 50 yuan."
"Can you see if there's a problem?"
After taking it, Li Jiagang stamped it immediately: "I trust my uncle, no need for further review."
As soon as he finished speaking, instead of Li Yongsen's satisfaction, he was met with a barrage of angry words: "You brat, how can you do business like this? As the saying goes, new brothers should keep clear accounts. You must personally and carefully check any core business and financial statements of the company. Even if it is entrusted to you by someone you trust the most, you must still review them carefully."
"I'm sorry, Uncle, I'll remember."
Even though he was older than Li Yongsen in his own world, Li Jiagang thought Li Yongsen's words made sense, so he had no objections and blushed as he opened the account book to take a look.
In terms of business experience, Li Jiagang was indeed inferior to Li Yongsen, so he took Li Yongsen's teachings to heart.
More than twenty minutes passed.
"Uncle, I've checked all the reports, there are no problems," Li Jiagang replied, putting down the ledger.
"That's good."
"You must remember that the ledger is of paramount importance to a company. Any business contract can affect the company's foundation, so no matter when or what you do with anyone, you must personally review and audit these documents."
"This last document is the equity transfer agreement. Please sign it. After you sign it, this company will belong to you, and I will completely relinquish control."
As Li Yongsen spoke, he pushed a contract in front of him. This time, Li Jiagang was smarter and did not sign the agreement immediately. Instead, he picked it up and carefully examined whether there were any unreasonable aspects to the agreement.
Seeing this, Li Yongsen, who was standing to the side, was not only not dissatisfied, but also showed a sense of satisfaction and nodded in approval.
"Excellent, excellent, putting what you've learned into practice."
"Hahaha...that's really good."
Li Yongsen was very satisfied with Li Jiagang's quick thinking; he immediately put into practice the things he had just taught his company's main manager to pay attention to.
When he first handed the agreement to Li Jiagang, he deliberately told him to sign it, intending to test whether Li had taken his warning to heart, whether he would check the contract, or whether he would sign it immediately.
At this moment, all his last worries about Li Jiagang disappeared, and he could rest assured to hand over the company to him.
This is not Li Yongsen making a mountain out of a molehill.
As the person in charge of the company, you must learn to carefully check the company's books and any contracts.
This is not a sign of distrust towards others.
Instead, it's about avoiding anything that could cause unnecessary losses and trouble for the company.
Whether it's the CFO or a salesperson in another department, everyone makes mistakes.
As a company boss, repeatedly reviewing the company's core business to prevent oversights is an essential lesson for any company leader.
Especially for critical documents like ledgers and business contracts that are crucial to the company's survival, multiple reviews are normal. Otherwise, even a single discrepancy in a ledger or a single wording error in a contract can lead to significant losses for the company.
This kind of thing happens frequently in business.
"I will keep your teachings in mind," Li Jiagang replied with a smile, then continued to carefully examine the contents of the agreement.
A few minutes later.
Li Jiagang checked the equity transfer agreement and found no problems. He then quickly signed his name.
"Uncle, thank you."
"I will run the company well and transfer your share of the money to you as soon as possible."
"Okay, okay, I believe you."
"You need to manage the company well in the future. Money isn't urgent. Although your uncle isn't a tycoon, I don't need this little bit of money."
"Furthermore, Manager Gao and Director Liu, I hope you two can provide good assistance to my nephew and pay more attention to company affairs."
"Please rest assured, Chairman, I will."
Manager Gao and Director Liu responded simultaneously.
Not long after, Li Yongsen left the company.
Li Jiagang did not leave; he stayed at the company to familiarize himself with various business operations.
In his original world, he was a successful researcher, and in this life, he also wants to see how far he can go in business.
Let's take a look at the company's product business.
Li Jiagang began to carefully familiarize himself with the place.
The company has mature production capabilities for various radio components and can manufacture radios independently. It also engages in radio transistor OEM manufacturing, radio assembly, and radio sales.
The entire factory's business revolved solely around radios.
Although he felt somewhat helpless, upon closer reflection, it made sense; in the 70s, radios were indeed a major best-selling electronic product.
Even after new products came out to replace radios, radios were still the main product in some places during the 80s and 90s.
However, the company has now been taken over by Li Jiagang, who doesn't want to just make radios.
It's not that radios can't be made, but the market competition is too fierce, and the radio market is already very mature with various brands. Although there are still sales channels, he doesn't want to waste time competing with other brands for market share.
He wants to create his own brand, have his own development positioning, and always be a leader in the electrical appliance and electronics industry.
It's only the 80s, and there are still too many products to launch. What he needs to do is develop new products to seize the market, so that he can gain an advantage and become stronger.
For example, he believes that the company's current washing machine research and development should continue.
There are currently no fully automatic washing machines for sale in the world, which presents a good opportunity for him to build his brand.
There are also large-screen, long-tail color TVs.
In addition, he also needs to develop an electronic product. With home appliances for sale and electronic products as the main products, it will be easier for him to establish his own brand.
What's a good area for electronic product development?
"A video VCD player?"
"No, no, this is a product of the 90s. It was developed at that time, there was no production line, and it is not suitable for use in that era. In addition, CDs also require custom production lines to be manufactured."
Li Jiagang immediately rejected the VCD product.
If it were the late 80s, Li Jiagang would definitely choose to develop VCD without hesitation, after all, it was an electronic product that would drive an era.
However, VCDs were not suitable for production in this era, but CD players were still quite good.
He recalled that CD players were introduced in the early 80s, and that this product would gradually replace vinyl records and become the mainstream electrical appliance of the era.
With that in mind, Li Jiagang quickly jotted down the product information.
However, he still needs to think about whether there is a product that is more suitable to be produced at this time and that will generate more market buzz than CD players.
"What other electronic products were launched around this time?" Li Jiagang asked earnestly, trying to recall.
Suddenly...
Li Jiagang jumped to his feet, suddenly excited as he thought of an electronic product that had sparked a global trend in the late 70s.