RPAGF Chapter 722: Qualcomm is at the end of its rope, Apple bows its head!
Chapter 722: Qualcomm is at the end of its rope, Apple bows its head!
"Sanction LG? Ban LG?"
Listening to everyone's words, the vice president who had been silent for a long time looked at everyone with an expression of looking at idiots:
"Hehe, are you all drunk?"
"Is it LG that is begging Qualcomm to sell its chips to them? Or is it Qualcomm that is begging LG to buy our chips?"
“Can’t you see the situation clearly?”
"Do you still think we are the Qualcomm that dominated the semiconductor field a few years ago and had the final say?"
"This……"
The corners of everyone's mouth twitched and they fell silent.
Yes, things are different now!
In the field of mobile phone chips a few years ago, Texas Instruments fell, Nvidia's baseband was not good, MediaTek could not make high-end products, and Qualcomm was the absolute overlord. All major mobile phone manufacturers were begging Qualcomm to sell chips!
Every time Qualcomm releases a flagship chip, major mobile phone manufacturers line up to place orders and grab the first release!
But with the emergence of Xingyi Semiconductor, Kunpeng chips have been killing it everywhere, suppressing Qualcomm, beating it for generations, beating it across generations, even across two generations, and even across three generations!
So much so that all major mobile phone manufacturers are buying Kunpeng chips from Xingyi Semiconductor, while Qualcomm chips are unsalable!
Not only are major mobile phone manufacturers no longer begging Qualcomm to sell chips, but Qualcomm is begging the major mobile phone manufacturers to buy chips!
For example, this time, in order to beg LG to buy chips, Qualcomm not only boasted about the Snapdragon 810 and the 20-nanometer process, but also gave the first launch of the Snapdragon 810 to LG. Only then did LG reluctantly place an order for the Snapdragon 810.
And only 200 million pieces were ordered!
If it had been a few years ago, Qualcomm's first customer would have started with at least five million chips!
It can be said that times have changed.
Under this situation, it is ridiculous for Qualcomm to impose sanctions on LG and ban LG again!
Times are different!
Hey!
Sighs came one after another, echoing throughout the sleepless conference room.
Everyone has recognized the reality.
Jacob took a deep breath and broke the oppressive silence:
“There’s no need to talk nonsense about sanctioning LG. Qualcomm will have to beg LG to buy its chips from now on!”
"What I am most worried about now is that other brands will follow LG's example and abandon the Snapdragon 810 SOC and replace it with the Kunpeng 910 SOC like LG did!"
"Yes, this is the most serious matter!" Everyone's faces turned pale and they broke out in cold sweats:
"If HTC, Sony, Motorola, and Lenovo all follow LG's example and abandon the Snapdragon 810 SOC and switch to the Kunpeng 910 SOC, we will be in big trouble!"
"This is a disaster for Qualcomm!"
"Kunpeng 910 SOC has been sold to more than a dozen mobile phone manufacturers, plus Xingyi mobile phones, and the current shipment volume has exceeded 1.5 million, and will increase in the future. However, our Snapdragon 810 SOC is different. There are only a few customers, and the total sales volume is only million."
“If other brands choose Kunpeng 910 SOC like LG and do not continue to order Snapdragon 810 SOC, then our Snapdragon 810 SOC will be finished!”
"We spent 5 million US dollars (32.5 billion RMB) to develop the Snapdragon 810 SOC. If we only sell 700 million units, we won't be able to make back the R&D costs. It's a huge loss!"
"The shipping price of a Snapdragon 810 SOC is 400 yuan, with a gross profit of 120 yuan. Seven million pieces only make 700 million yuan. Our R&D cost of more than 8.4 billion yuan has been lost!"
"We need to sell at least 810 million Snapdragon 3000 SOCs to make our investment back. Even if we sell 700 million, we will lose 25 billion in R&D costs!"
"The worst thing is that this is very likely to happen."
"If LG doesn't do this, HTC, Sony, Motorola, and Lenovo won't dare to do this."
"But if LG does this, then HTC, Sony, Motorola, and Lenovo may follow suit!"
"Oh, this is a disaster!"
"We have to think about how to deal with this. If this problem cannot be solved, the Snapdragon 810 SOC will lose to million in research and development costs alone, not to mention other things!"
Jacob was so anxious that his scalp was numb, and he paced back and forth in the conference room like an ant on a hot pan.
Looking at the secretary's half-exposed snow-covered pussy, I couldn't muster any interest.
The other senior executives also had solemn expressions on their faces. Even though it was already late at night in the United States, none of them felt sleepy at all.
Can't sleep, can't sleep at all!
Thinking about the fact that Snapdragon 810 is going to be finished and will suffer billions in losses, this is such an exciting reality that I really can’t sleep at all.
But before everyone could think of a solution, the assistant rushed in:
"Chairman, something terrible has happened. Motorola announced late at night that it will suspend the launch of its new moto X pro!"
"..." Jacob's mouth twitched: "Motorola is also going to rebel? It also wants to change its chip to Kunpeng 910 SOC?"
The vice president nodded: "It is very likely. Seeing the tragic failures of LG G Flex 2 and HTC One M9, Motorola postponed the launch to prevent a repeat of the same mistake!"
"Moreover, Motorola's top executives stayed up late at night to make this official announcement. They must have made a decision!"
"Fuck! It's all LG's fault. Even Motorola has defected!"
"Fake!"
Jacob was furious, and the more he thought about it, the angrier he got. But before he could vent his anger, another secretary rushed in:
"Chairman, we are in big trouble!"
"What's wrong again?" Jacob's eyelids trembled slightly, and an extremely ominous premonition loomed in his heart!
Could there be a new backstabber?
Sure enough, what are you afraid of?
"Sony has also announced that the release of the new Sony Z4 will be postponed!"
Jacob's face turned pale: "!!!"
"Fuck! I think they are not postponing the release of Z4, but are planning to replace it with Kunpeng 910 SOC before releasing it!"
"Sony even plans to mainly use the Kunpeng 4 SOC version for its new flagship phone, the Sony Z910. The Snapdragon 810 SOC version will at most be sold as a makeshift product to clear out inventory!"
"It is very likely that Sony is capable of such an immoral thing!"
"I think so too!"
Everyone spoke one after another.
The marketing director also frowned: "There is another possibility. The Snapdragon 810 SOC version of Z4 does not exist at all. There is only the Kunpeng 910 SOC version. As for the 150 million Snapdragon 810 SOC chips purchased by Sony, they will be used in mid-range mobile phones!"
"This possibility is also very high! If this is the case, our situation will be even more tragic!"
"Sony's intentions are even more sinister than Motorola's!"
Jacob was melancholy: "What about other brands? Are they not taking any action for the time being?"
The subordinate shook his head:
"HTC has not yet made a statement, but it is estimated that it will also purchase Kunpeng 910 SOC to prepare for both scenarios."
"That's for sure. Especially seeing the declining booking volume for HTC One M9, Wang Hong must be desperate and will definitely consider switching to Kunpeng 910!"
"What about Lenovo?"
"Lenovo has not taken any action yet, but it is probably considering other options."
"Oh! This is difficult!"
Jacob's face was livid: "Once the Snapdragon 810 SOC fails, everything is over. It won't sell. It won't sell at all!"
"After much effort, we used coercion and inducement to fool several major customers and sold them 700 million Snapdragon 810 SoCs. Now, some of these major customers have turned against us and some are looking for ways out."
"Who will continue to purchase our Snapdragon 810 SOC chips next?"
"How can we sell our Snapdragon 810 SOC chips?"
Jacob was very sad.
Some time ago, Jacob was in a very good mood when he saw Xingyi Semiconductor and NVIDIA fighting in the graphics card field and beating NVIDIA to death.
They even opened champagne to celebrate Wang Yi's shift of focus from mobile phone chips to PC chips!
From bullying Qualcomm to bullying Nvidia!
congratulations!
Must celebrate!
But unexpectedly, the champagne was opened too early!
Wang Yi just defeated Nvidia in the graphics card field, and then he turned around and took away Qualcomm's lifeblood!
The Snapdragon 810 SOC exploded!
There’s really nothing to explain!
Jacob was angry and desperate: "Customers have defected, Snapdragon 810 SOC is unsalable, everything is over!"
"It is very likely that the sales volume of Snapdragon 810 SOC chips will be limited to 700 million!"
"Forget making money. We can't even recover the billions of dollars in R&D costs!"
"Damn it, damn it!"
"It's all damn Xingyi Technology. Their chip has suppressed us for several generations!"
"And you are a bunch of useless people. You develop a chip and fail every time!"
"They are paid the highest salary in the world, but they developed the worst chips in the world. They have the worst failures in more than one generation!"
"What? Your strength is the strength to overturn the car?"
Jacob was furious and took it all out on the R&D team.
But the incompetent roar is ultimately meaningless. It cannot save Qualcomm's decline, nor can it change the dead end of Snapdragon 810!
In the following days, the sales of LG G Flex 2 continued to plummet, the full payment pre-orders of HTC One M9 continued to decline, and the number of refunds increased sharply!
No one is optimistic about Snapdragon 810 anymore!
This made everyone at HTC very depressed, and they lost all confidence in the upcoming official launch.
Amidst the anxiety, a week passed quietly and HTC One M9 was officially launched.
But the situation is tragic.
It wasn't as hot-selling as I had imagined, at all.
The scene of queuing in the store does not exist at all.
On the contrary, the official launch of the M9 was as unsold as the LG G Flex 2, with all the sales being unsold!
Seeing this scene, HTC's shareholders and executives were all melancholy, but Wang Hong herself was very calm, even a little abnormally calm!
Only Wang Hong was calm, while other friendly merchants were in turmoil!
After seeing HTC's disastrous failure, LG has become more determined and has taken more radical actions - it has completely stopped production of the Snapdragon 810 version of LG G Flex 2 and has switched to mass production of the Kunpeng 910 version!
Motorola not only postponed the release of moto X pro, but also started the research and development of Kunpeng 910 version.
In order to replace the Kunpeng 910, the president of Motorola went to the headquarters of its parent company Google.
However, due to the fundamental opposition between Android and XOS systems, parent company Google firmly opposes Motorola's use of Kunpeng processors!
For this reason, the president of Motorola made several noises at the headquarters, and neither side gave in.
He even almost got into a fight with the chairman of Google.
After seeing the dismal sales performance of HTC M9, Google finally gave in and agreed to let Motorola give up Snapdragon 810 and place an order for Kunpeng 910 processor!
Sony is even more ruthless. Not only did it postpone the press conference, it also directly gave up on the Snapdragon 810 version of the Z4 and will directly release the Kunpeng 910 version of the Z4 when the time comes!
As some Qualcomm executives speculated, the 150 million Snapdragon 810 chips sold by Sony were downgraded to mid-range phones!
Seeing that all major competitors had started a series of self-rescue operations and abandoned Snapdragon 810, Wang Hong did not take much action, and many HTC executives were anxious.
Especially in the first few days of sale, sales have been falling again and again.
Many shareholders were completely convinced:
"As expected, HTC One M9 did not create miracles either. It was badly screwed by Qualcomm!"
"Chairman, what should we do? Sales are not going up at all!"
Wang Hong remained calm: "There is no other way. We have to stop production first, then reduce the price for dealers and sell HTC One M9 as soon as possible to clear the inventory."