Datang broom star

Page 4452

"No matter what the method is, the most important thing is to spread the word widely so that our business and our products are widely known, right?"

Everyone nodded.

"This is the first consensus."

Jia Pingan smiled lightly, "For example, the shop of the Chen family's gourd head is actually in the workshop..."

Today, the original rules of not doing business in the workshop are gradually relaxed, and the desire of the common people to make money is far more intense than the desire of the officials to suppress business.

"Because I was worried about being caught, the Chen family's business was hidden in the Quxiang, and no one knew about it. But the gourd heads of the Chen family are delicious, and it has been widely known, so customers have flooded the door. It is said that the fragrance of wine is not afraid of the depth of the alley."

awesome!

The businessmen nodded.

"It's one thing for the fragrance of wine not to be afraid of the depth of the alley, but what if the alley for the fragrance of wine is not deep?"

This question is very interesting.

"What if everyone knows about it?"

Jia Pingan raised a question.

"I think the business of the Chen family will be better."

This is inevitable.

"I can't count how many merchants there are in Chang'an City. I can't even count them. How can the common people count them? How do they know where the goods they most want to buy are?"

"That's what advertising does."

When Jia Ping'an said this, the businessmen were already itching.

"Zhao Guogong, but what method do you have?"

"I also ask Mr. Zhao Guogong to enlighten me. If it can be done, I will make a plaque for Mr. Zhao Guogong later, and worship it with three sticks of incense every morning and evening."

Jia Ping's head was full of black lines, "How to spread the word? Every family has their own means for this problem, but the most common thing is to yell, so that the guys with loud voices are yelling outside the door. The Hoto of a certain family is the most delicious. A certain house has the strongest furniture."

"Yes! This method is brilliant!"

"The old man paid a lot of money, so he found a guy with a loud voice. Every day he yelled, the surrounding merchants wanted to curse."

Jia Pingan smiled, "It's a good idea to drink wine, but in my opinion, such methods are too crude, no, they are too low-level."

The mood of the businessmen rose instantly.

"Does Zhao Guogong have a good idea?"

"Yes! If there is, the old man is all ears!"

"This old man has been in business for decades, and has traveled far and wide. I have seen a lot of this method of publicity, but I found that this rough method is the most effective."

"By the way, when Huazhou bamboo wares first entered Chang'an, the shouting shook the city of Chang'an. What a big discount, big discount, the eldest sister does not marry the second sister. Take a walk and take a look, the bamboo wares in Huazhou are the most expensive. Overhang. You won’t lose money if you buy it for two pennies, and you won’t be fooled if you buy it for two pennies…”

"Pass by, don't miss the opportunity."

"The whole venue is cleared."

The old man asked: "Dare to ask these are Zhao Guogong's tricks back then?"

Jia Pingan nodded and asked, "What are they calling now?"

Since entering Baiqi, he has gradually lost touch with the Huazhou Zhuqi gang, and he hasn't seen each other in these years.

The old man said: "It seems to be shouting something..."

A businessman said: "Now they are calling for the disaster in Huazhou, everyone has to go home to rescue the disaster, clear the warehouse...the last three days."

"It seems that the last three days were written last year?"

"Yes, until this year, they are still shouting for the last three days. What a rare opportunity."

Jia Ping covered his forehead.

Lose my face!

"Yelling is only the lowest and first-class means of publicity."

Jia Pingan said: "I thought of a way, for example, if you are a seller of hubing, write the name and address of the shop on the oil paper wrapped with hubing, and if you are selling jewelry, write the name and address of the shop on the outside of the box." Name and address... In other words, all products can leave their own shop name and address on it. If someone asks where to buy it, there is no need to say somewhere in Dongshi, just look at the name and address above to find it. "

"Wonderful!"

The old man said: "Some people were like this earlier, but they only wrote the name of the shop. Adding the address is different, and this is widely advertised."

This is just the simplest method!

Someone asked: "But the number of guests that can be attracted by such means is limited."

"It's limited." Jia Pingan said with a smile: "How about if countless customers buy your goods and bring them back to more people?"

The old man was puzzled, "How can you get countless customers to buy our goods?"

"It's not a big deal." Jia Pingan said, "If you want countless customers to buy goods, the only way is to lower the price."

This……

Everyone was silent.

The old man said: "If this is the case, it is a good idea, but how can it attract countless guests?"

That's the biggest problem.

Jia Ping'an said, "Mr. Dou and I have planned something."

I don't know!

Xiao Jia is trying to trick this old man!

Dou Dexuan wanted to get up, but after thinking about it, he gave up.

"Forget it this time."

Jia Pingan said: "After a while, it will be March [-]rd. The Ministry of Household Affairs is planning to organize a group of merchants in Dongxishi to participate in this event. Anyone who participates must have a big discount..."

There was a lot of hesitation on the faces of the businessmen.

Dou Dexuan covered his forehead.